Transmatico

Transmatico, offered by Transmatico GmbH, is a cross-media local and regional marketing solution aimed at small and medium-sized businesses (SMBs) and their advertising clients. According to the vendor, Transmatico helps newspapers, magazines, and advertising leaflets digitize their advertising strategies to generate sustainable and profitable local cross-media revenues. This solution is utilized by professionals in the publishing industry, including newspapers, magazines (B2B & B2C), and advertising leaflets.

Key Features

Smart Advertorials & Smart Magazines: According to the vendor, Transmatico's full-service package allows the transformation of advertorials, special publications, collectives, and inserts into native advertising content. This can be monetized instantly with an online surcharge. The package includes article transformation, landing pages for every advertiser, traffic management, and sales training based on best practices from successful integrations with daily newspapers in Germany, Austria, Switzerland, and Benelux.

Smart Banner: The vendor claims that Transmatico simplifies the process of booking online campaigns for regional advertisers and media consultants. With just one click in the order form, users can access landing pages, performance dashboards, and ad server integrations. The aim is to achieve higher eCPMs in regional advertising compared to national advertising networks.

Smart Ads: Transmatico offers scalable mobile-first online banners in all IAB formats, including landing pages. According to the vendor, this complete product for advertisers provides targeting and comprehensive reporting, maximizing eCPMs and profitability even for small-scale SME campaigns.

Smart Crossmedia Day: Transmatico organizes an annual event that provides insights into the latest trends in cross-media local and regional marketing. This event serves as a platform for networking and knowledge exchange among professionals in the industry.

Smart Insights: Transmatico provides a blog and newsletter called "Smart Insights" where they share the latest trends in cross-media local and regional marketing. According to the vendor, this feature offers valuable information, best practices, and success stories from over 200 publishers, providing inspiration and guidance for effective advertising strategies.

Smart Insights Newsletter: Users can subscribe to Transmatico's newsletter to receive regular updates on the latest trends and insights in cross-media local and regional marketing. The vendor claims that the newsletter keeps subscribers informed about industry developments and provides valuable resources to enhance advertising strategies.

Smart Crossmedia Day 2022: Transmatico organizes an exclusive event dedicated to sharing insights, best practices, and success stories in cross-media local and regional marketing. According to the vendor, this event offers a unique opportunity to learn from industry experts and connect with like-minded professionals.

Sell Vouchers for Local Businesses in Your Marketplace: Transmatico provides the ability to sell vouchers for local businesses in your marketplace, generating additional revenue. This feature aims to support local merchants while providing added value to customers.

Access to All Articles: Transmatico offers unlimited access to all articles and news updates. According to the vendor, this allows users to stay informed about the latest developments in the publishing industry and leverage this knowledge to enhance advertising strategies.

Tailored Solutions for Newspapers, Advertising Leaflets, and Magazines: Transmatico offers tailored solutions designed specifically for newspapers, advertising leaflets, and magazines. The vendor claims that these solutions cover a range of needs, including special topics, special publications, collectives, inserts, and digital transformation of high-gloss magazines. Transmatico provides comprehensive support and training to maximize advertising revenue.