trbo

trbo is a technology provider for an automated and personalized user approach on the website. With trbo's AI-based onsite personalization platform, content and offers on websites can be designed individually - in real time, tailored to the needs of users in their customer journey.

The onsite personalization platform is designed to help businesses in travel, fashion, beauty, retail, and other sectors focus on intelligent targeting, harnessing customers' data to display personalized product or service offers.

trbo adapts dynamic website content to suit the needs of customers. Using the self-learning algorithm, teams can add personal addresses including names of existing customers or unknown visitors. Businesses are furnished with layouts that automatically adapt products or services offered to the website visitors. The algorithm also offers recommendations based on similarities or statistical twins among products. Recommendations can also be assigned manually.

Dynamic segmentation allows managers to facilitate personalization according to the category or group of customers based on various metrics such as brands, interests, or previous campaigns. trbo supports optimization analysis, including A/B tests, multivariate tests, and mobile device optimization. Intelligent targeting includes preferred product categories, gender, age, geodata, and weather.