Tripadvisor Sponsored Placements

Tripadvisor Sponsored Placements is an advertising solution offered by Tripadvisor that aims to promote properties and drive direct bookings by reaching ready-to-book travelers through high-profile ad placements on the platform. This product is designed to cater to accommodation providers of various sizes, from small independent hotels to large hotel chains. It is commonly used by professionals in the hotel and resort industry, bed and breakfast establishments, vacation rentals, hostels, and boutique hotels.

Key Features

High-profile ad placements: According to Tripadvisor, Sponsored Placements allow properties to reach ready-to-book travelers through high-profile ad placements across the platform. These ad placements are intended to help properties gain exposure and increase their visibility to potential guests.

Move up in search results: Tripadvisor states that Sponsored Placements can assist properties in moving up in the search results for hotels in their area. By achieving a higher position on the list, properties may have a greater chance of being chosen and booked by travelers.

Showcase property to researching travelers: Sponsored Placements enable properties to showcase their property to travelers who are actively researching competitive properties. This feature allows properties to capture the attention of travelers who are comparing options and increase their chances of attracting bookings.

Increase bookings and profitability: According to Tripadvisor, Sponsored Placements aim to increase bookings and profitability for properties. By reaching high-intent travelers who are ready to book, properties have a greater chance of securing direct bookings. The increased exposure and visibility provided by Sponsored Placements can potentially lead to higher occupancy rates and revenue.

Manage and optimize: Tripadvisor's Sponsored Placements offer tools that allow properties to manage and optimize their ad campaigns. Properties can monitor and adjust their ad placements to ensure they are effectively reaching their target audience. This feature enables properties to make data-driven decisions to improve the effectiveness of their Sponsored Placements campaigns.

Build credibility with travelers: Sponsored Placements can help properties build credibility with travelers, as stated by Tripadvisor. By appearing in high-profile ad placements, properties can enhance their reputation and gain trust from potential guests. This feature allows properties to establish themselves as reliable and trustworthy options for travelers.

Increase reviews and manage reputation: According to Tripadvisor, Sponsored Placements can contribute to increasing the number of reviews for properties. By reaching more travelers through ad placements, properties have a higher chance of receiving reviews. This feature allows properties to actively manage their reputation and leverage positive reviews to attract more bookings.

Stand out from the competition: Sponsored Placements enable properties to stand out from the competition, according to Tripadvisor. By promoting themselves through high-profile ad placements, properties can differentiate themselves and attract more bookings. This feature allows properties to highlight their unique features and offerings to win incremental bookings.