TruTrade

TruTrade is a location intelligence platform provided by Alexander Babbage that aims to offer in-depth insights into the performance of physical locations. The platform helps businesses understand the correlation between customer needs and their destination for achieving business success. It provides a range of tools and data analysis capabilities to optimize marketing strategies, build customer loyalty, and make data-driven decisions.

Key Features

Competitive Location Analysis Tool Kit: According to the vendor, the TruTrade platform includes an application that visually represents a business's competitive landscape. Users can compare their location against existing competitors and develop data-backed strategies for success. This tool kit enables businesses to identify customer origins in relation to other brands, helping them maintain a competitive edge.

Your TruTrade Area Analysis: The vendor claims that TruTrade offers highly accurate Trade Area analysis with access to millions of data points. Users can obtain up-to-date demographic information, human movement data, digital interests, and consumer spending insights. This analysis provides valuable insights into the smallest geographic areas, enabling businesses to make well-informed decisions. Curated data and competitor analysis assist in determining the next strategic move.

POI Performance Reports: TruTrade leverages historical data to evaluate the performance of points-of-interest (POI) over time, as stated by the vendor. Users can generate reports, charts, graphs, and visualizations to analyze and comprehend the POI data. These reports offer valuable insights into the performance and effectiveness of specific locations or areas, allowing businesses to optimize their operations and make data-driven decisions.