TVision Insights

TVision Insights is a platform provided by TVision Insights that aims to provide comprehensive viewer engagement data for both linear TV and connected TV (CTV). According to the vendor, this tool is suitable for businesses of all sizes, including small, medium, and large enterprises. It is targeted towards media and advertising professionals, marketing and brand managers, TV network executives, streaming service providers, and advertising agencies.

Key Features

Single-Source for Linear TV and CTV: TVision Insights reports on both linear and CTV viewing from the same single-source panel, allowing for accurate comparisons of engagement and performance across all TV viewing. According to the vendor, it also provides insights into the performance of CTV walled gardens.

Attention and Viewability Metrics for TV: The vendor claims that TVision's panel goes beyond determining if the TV is on and measures if people are in the room and actively engaging with the content. This feature helps advertisers understand if their ads are being seen and if viewers are paying attention. It also provides insights into the effectiveness of programming by measuring viewer engagement.

Get in Touch: TVision Insights offers a contact form for users to request more information, ask questions, or request a demo. Users can provide their name, company, email address, and a message. They also have the option to sign up for TVision news and content, according to the vendor.

TVision Signal: According to the vendor, TVision Insights provides weekly and monthly TVision Signal reports, offering insights into the top CTV shows based on the TVision Power Score. This score factors in viewership and engagement data, helping media sellers and market researchers identify CTV devices, apps, and programming driving adoption and engagement.

Creative Engineering Solves Complex Problems: The vendor states that TVision's end product is a SaaS platform powered by proprietary hardware, software, and advanced data models. It utilizes privacy-safe in-home computer vision technology, IoT, and AI-powered data processing to measure TV viewing behavior. According to the vendor, it measures everything that comes across the glass, including content and ads, and detects viewer presence and attention.

TVision Measurement Engine: TVision Insights remotely manages and supports thousands of in-home devices, according to the vendor. It identifies the source of content at any given second, ensuring accurate measurement of viewer behavior and engagement.

TVision Digital Meter: The vendor claims that TVision Insights uses network traffic analysis to detect if a digital device is connected and identifies if any streaming apps are in use.

TVision Sensor: According to the vendor, TVision Insights uses sophisticated facial recognition to detect who is in the room and matches data with ACR technology to understand what is on the TV.

CTV Analytics: TVision Insights provides a user-accessible dashboard for analyzing CTV's walled gardens, according to the vendor. It enables media sellers and market researchers to identify CTV devices, apps, and programming driving adoption and engagement. The vendor also claims that it delivers insights on co-viewing, attention, share of time spent, and more.

TV Planning & Measurement: TVision Insights provides in-depth metrics to evaluate viewer attention and benchmark the performance of ads and programming, according to the vendor. It helps marketers understand audience engagement across platforms, networks, and dayparts. The vendor claims that it offers insights on how to optimize ad placements and maximize impact.