Update Capital

Update Capital, provided by Gen II Fund Services, LLC, is a cloud-based platform designed to streamline the fund lifecycle for General Partners (GPs) and Limited Partners (LPs). According to the vendor, this solution caters to businesses of various sizes and is widely used by private equity firms, real estate investment companies, venture capital firms, hedge funds, and asset management companies. With its innovative features and tailored functionalities, Update Capital aims to simplify investor onboarding, capital calls, data reporting, and communications, making it a valuable tool for professionals in the finance industry.

Key Features

Investor Portal and Dashboard: According to the vendor, Update Capital provides an investor portal that offers a personalized and modern view of investors' portfolios. It enables investors to track their investments, projections, and returns on a single page. The platform also allows for a tailored degree of transparency for Limited Partners (LPs), providing access to cash flow, key fund metrics, essential documents, entity specifics, and detailed investment data.

CRM (Customer Relationship Management): The platform includes a tailor-made CRM specifically designed for the real estate industry. It aims to help manage assets and engage investors effectively. According to the vendor, the CRM provides two layers of document security to protect files and ensure authorized access. It serves as a centralized location for managing contacts, entities, ownership data, and distributions. The CRM also offers customizable fields to meet specific business needs.

Investor Reporting: Update Capital offers personalized reporting for investors, providing them with a modern and personalized view of their portfolios. It aims to keep investors up to date with distributions by investment, entity, and date. The platform facilitates the management of investment email communications and the delivery of investor documents. According to the vendor, it also enables the sending of property updates to ensure that users receive necessary information related to their invested entities.

Fundraising Automation: Update Capital aims to expedite fundraising through a dedicated portal. It automatically creates public landing pages to encourage prospects and investors to sign up. The platform also facilitates engagement with personalized email campaigns and updates. Integration with websites streamlines the process of adding new properties and information about exited deals. According to the vendor, the dynamic portfolio feature enables easy updating of portfolio details and status, as well as capturing new leads. Seamless integration with popular apps like DocuSign, Salesforce, and Google Sheets further enhances productivity.

Investment Management: Update Capital provides a comprehensive toolkit for investment firms. It allows for the creation of multiple investor-specific files or reports from a single PDF document. The platform enables the tracking of metrics such as cash-on-cash, IRRs, multiples, and annualized metrics. According to the vendor, generating distribution waterfall is quick and easy, with the option to import from existing processes. The integration of e-signature functionality aims to ensure safe and readily available signatures. Investment ownership, capital accounts, and other parameters can be efficiently managed. Customizable workflows and notifications help meet deadlines, and bulk upload capabilities streamline the distribution of tax documents and other sensitive files. Role-based permissions enable different roles and permissions for entity owners, and virtual tags can be assigned to the list of owners associated with the entity.

Security & Compliance: Update Capital emphasizes security and compliance. According to the vendor, it provides two layers of document security for file protection and access control. The platform's cloud infrastructure is designed to meet the security requirements of even the most sensitive organizations. Role-based permissions allow for controlled document sharing, and built-in two-factor authentication and data encryption aim to ensure secure access. Read-only admin accounts provide an additional layer of safety. The platform holds SOC 2 Type 2 Certification, ensuring the highest level of data security.

Integrations: Update Capital seamlessly integrates with popular apps like DocuSign, Salesforce, JotForm, HubSpot CRM, Microsoft Excel, and Google Sheets. This integration capability aims to improve workflow and boost productivity by eliminating manual data entry. It simplifies contact management, marketing automation, project management, and sales pipeline tracking. According to the vendor, users can capture leads, automate email campaigns, and update website portfolios effortlessly.