Veylinx

Veylinx is an agile market research platform that leverages transactional insights to measure real consumer behavior. According to the vendor, this solution is designed for small to large-sized companies and is utilized by market research professionals, product managers, brand managers, pricing managers, and consumer insights managers across various industries.

Key Features

Real Buyers, Real Insights: According to the vendor, Veylinx conducts behavioral research using real transactions to gain a deeper understanding of consumer behavior. By capturing transactional insights, it aims to provide valuable information that can contribute to a more accurate understanding of consumer behavior.

Powered by Real Transactions: The vendor claims that study participants have a stake in the game as they choose the price they are willing to pay for products, potentially enhancing the accuracy of insights by aligning them with real consumer behavior.

Choose How You Work: Veylinx offers flexibility in working with their platform, allowing users to choose between options such as do-it-yourself, collaboration with Veylinx, or having their experts handle everything. According to the vendor, this flexibility caters to different levels of involvement and expertise desired by users.

Test Products in Real Buying Situations: Veylinx conducts research in real purchasing scenarios, providing insights into how customers experience a product and measuring the potential impact of customer experience on market potential across different audience segments.

Idea Screening: According to the vendor, this feature helps rank ideas and determine which ones are worth developing further. It provides insights into the market potential of each idea and identifies customer segments that may represent significant opportunities.

Concept Testing: The vendor claims that Veylinx validates concepts, claims, and branding, measuring the market potential for a concept and determining the optimal positioning. It also aims to identify the best performing packs and claims.

Price Testing: According to the vendor, this feature assists in revealing the optimal pricing strategy for a product. It aims to determine the price that maximizes revenue and profit, identify important thresholds for building a pricing strategy, and assess the potential impact of a price change on market share and volume.

In-Home Usage Testing: Veylinx compares consumer demand before and after product use, aiming to measure the true market potential of an innovation. According to the vendor, it also assesses the impact of customer experience on market potential and evaluates the repeat purchase potential of a product.

Product & Brand Tracking: This feature tracks performance over time and fine-tunes post-launch tactics. It aims to measure changes in how consumers value a product or brand, identify drivers and barriers to purchase and re-purchase, and provide actionable recommendations for driving better performance.

Custom Research: According to the vendor, Veylinx offers the ability to design custom testing for any business question, providing a deeper and more accurate understanding of what customers value. Users can work with insights consultants to tailor research to their specific needs.