ViewIQ

ViewIQ is a video advertising platform developed by Channel Factory that aims to optimize YouTube ad campaigns and maximize return on investment (ROI) for brands. This solution caters to a wide range of businesses and is utilized by marketing professionals, advertising agencies, media planners, brand managers, and digital marketers across various industries.

Custom Campaign Management: According to the vendor, ViewIQ offers personalized campaign management to optimize YouTube ad campaigns in real-time. The vendor claims that this can result in a significant improvement in campaign performance and a reduction in media wastage. Brands are provided with transparent insights into their advertising costs through guaranteed CPMs.

Self-Service Inclusion Lists: The vendor states that brands can create customized inclusion lists for their YouTube ad campaigns using ViewIQ. These lists can include a large number of channels per category to ensure that the brand's content is suitable and contextually aligned. Additionally, the platform provides a carefully curated block list of keywords to enhance brand safety and exert greater control over ad placements.

Brand Partnerships: ViewIQ collaborates closely with a diverse range of brand partners to understand their specific advertising goals on YouTube. Leveraging its expertise in YouTube advertising, the platform tailors campaigns to help brands achieve successful outcomes.

Resources and Guides: According to the vendor, ViewIQ provides a variety of resources and guides to assist brands in navigating the complexities of YouTube advertising. Brands can access a comprehensive YouTube guide that offers best practices and strategies for effective advertising on the platform. Additionally, the platform offers a wealth of blog posts and research releases to keep brands well-informed about the latest trends and insights in the digital video advertising industry.