Visualmatic

Visualmatic is a location-based messaging platform developed by BoardActive that aims to enable businesses to engage with their app users at the right time and place. According to the vendor, Visualmatic offers geofencing capabilities and location-based mobile push notifications to deliver relevant and personalized content to the audience. This versatile tool is said to be suitable for businesses of various sizes, from small startups to large enterprises. It is reportedly used by professions and industries such as retail, media, travel, finance, marketing, and advertising.

Key Features

Geofencing capabilities: According to the vendor, Visualmatic provides geofencing capabilities that allow businesses to drive foot-traffic and measure the impact of ads in real-time using accurate geolocation technology.

Location-based mobile push notifications: Visualmatic claims to enable businesses to craft and schedule location-based mobile push notifications, aiming to engage audiences at the right place, time, and location with relevant and personalized content.

Audience segmentation: The vendor states that Visualmatic allows businesses to group users into real-time segments and achieve audience targeting with an automated segmentation engine. It is said to provide the ability to build profiles for every user, storing demographic data and interactions.

In-app messaging: According to the vendor, Visualmatic enhances in-app messaging and customer experience by offering dynamically personalized experiences based on attributes and behaviors. It is claimed to have the potential to increase growth, retention, and expansion.

VisualMatic technology: Visualmatic reportedly enables businesses to send creatives straight to a consumer's mobile device and allows them to interact with logos and creatives. The vendor claims that this feature can increase engagement and interactivity.

Advanced push notifications: The vendor states that Visualmatic allows businesses to send highly personalized push notifications and build hyper-personalized messages for each customer. It is claimed to create contextual experiences that build trust and loyalty.

Real-time attribution and sales insights: According to the vendor, Visualmatic provides the ability to measure campaign performance and attribution in real-time, as well as track user behavior from impression to point of sale. It is said to offer insights into promotional sales and ROI.

Mobile API access: Visualmatic claims to provide access to the mobile API, allowing seamless integration with existing infrastructure and enhancing the functionality and capabilities of the platform.

White label license: The vendor states that Visualmatic can be customized and branded to offer a fully branded experience to customers, helping businesses maintain brand consistency and identity.

Live chat support: According to the vendor, Visualmatic offers live chat support for immediate assistance, providing real-time answers to questions and issues, and personalized support from the BoardActive team.