Waaila

Waaila is a tool developed by Cross Masters s.r.o. that automates audits of web analytics tools, specifically Google Analytics 4 and Piano Analytics. According to the vendor, Waaila is designed for small to large-sized companies and can be used by web analysts, marketing professionals, insurance companies, casinos & gambling establishments, and e-commerce companies. The tool aims to ensure the accuracy and optimization of web analytics setup by automating the validation process.

Key Features

Google Analytics 4 settings: According to the vendor, Waaila checks and verifies the settings of Google Analytics 4, ensuring proper configuration and accurate tracking code installation.

Traffic anomaly detection: Waaila is said to detect and alert users about sudden drops or spikes in website traffic, helping identify disruptions in data collection and ensuring data accuracy.

Health of traffic: The vendor claims that Waaila assesses the health of website traffic by checking relevant metrics such as the domain and payment gateway, aiming to maintain data quality and identify potential issues.

E-commerce data layer validation: According to the vendor, Waaila validates the implementation and functionality of the e-commerce data layer, ensuring accurate tracking of e-commerce transactions and related data.

PPC campaign tracking: Waaila is claimed to verify the tracking of PPC campaigns, ensuring proper tracking and attribution by checking the implementation of necessary parameters and tags.

GA4 events overview: According to the vendor, Waaila provides an overview of GA4 events, allowing users to understand the events being tracked on their website and align them with their tracking goals.

Switch from manual to automated work: According to the vendor, Waaila automates the process of auditing web analytics tools, reducing the need for manual checks and verification, saving time and effort.

Email alerts on critical issues: Waaila is said to send email alerts to users when critical issues are detected in their web analytics setup, ensuring prompt attention to data quality issues and settings.

Recommendations for issue resolution: According to the vendor, Waaila provides actionable recommendations to fix detected issues and improve data quality, guiding users in resolving problems effectively.

Clear user interface: The vendor claims that Waaila offers a user-friendly interface that presents audit results in a concise and organized manner, enabling users to quickly access and interpret findings without confusion.