Overview
What is Wakoopa?
Wakoopa is a software solution designed to capture and analyze digital consumer behavior. According to the vendor, it offers valuable insights into consumer preferences, online activities, and purchasing behavior for businesses of all sizes. Market research agencies, advertising and marketing agencies,...
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Product Details
- About
- Tech Details
What is Wakoopa?
Wakoopa is a software solution designed to capture and analyze digital consumer behavior. According to the vendor, it offers valuable insights into consumer preferences, online activities, and purchasing behavior for businesses of all sizes. Market research agencies, advertising and marketing agencies, e-commerce companies, consumer goods companies, and media and publishing companies are among the professions and industries that can benefit from Wakoopa's comprehensive behavioral data analysis capabilities.
Key Features
Behavioral Data Collection: Wakoopa captures and analyzes the digital behavior of consumers who have voluntarily chosen to share their browsing data. Users can install Wakoopa on their personal computers, smartphones, and tablets and are incentivized for sharing their data.
Global Behavioral Data Opportunities: Wakoopa provides access to a global network of data collectors, enabling brands to easily access high-quality behavioral data on a global scale. Brands can gain insights into the digital behavior of their target audience, including clickstream data, search terms, purchase data, and e-commerce insights.
Panel Business Scaling: Wakoopa offers a turnkey solution for panel businesses to monetize their panels and expand their data collection initiatives. Consulting services are available to help panel businesses analyze the return on investment before investing in behavioral data collection.
Deep Profiling and Survey Capabilities: Wakoopa has comprehensive and up-to-date information about panelists, including sociodemographic profiles, shopping habits, travel preferences, and more. The platform specializes in developing fast, reliable, and flexible surveys that can be accessed across multiple devices.
Cross-Device Behavioral Data Technology: Wakoopa's cross-device behavioral data technology captures the complete digital footprint of individuals across various devices, including desktops, smartphones, and tablets. This technology provides insights into consumers' online shopping behavior, content consumption, search patterns, and other online activities.
Wakoopa Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
