Wavenet Campaign Manager

The Wavenet Campaign Manager is a campaign management solution offered by Wavenet. According to the vendor, it assists operators in competing in the below-the-line (BTL) space by providing highly targeted campaigns, response recording, engagement measurement, and comprehensive reporting tools. The product caters to small to large enterprises and is used by marketing managers, communication managers, telecom operators, advertising agencies, and retailers.

Key Features

Campaign Management: According to the vendor, the Wavenet Campaign Manager offers a comprehensive view of campaigns and supports multichannel execution. It integrates third-party applications using industry-standard protocols and deploys in Kubernetes for efficient Value-added Service (VAS) orchestration.

Multichannel Orchestration: The Wavenet Campaign Manager enables seamless management of SMS, MMS, USSD, or Voice Campaigns through an advanced configuration workflow. It ensures accurate parameter configuration for multiple campaigns.

Interactive Campaigns: Users can design and execute campaigns to gather data, promote new products, share timely information, and collect feedback. The Wavenet Campaign Manager enables the creation of quantifiable impact.

Campaign Vetting: The Wavenet Campaign Manager provides an easy campaign approval process to ensure the quality and accuracy of campaigns. Users can approve, reject, or propose changes with a single click.

Global Blackouts: Users can create a global blackout schedule for campaigns, allowing pausing or stopping of campaigns during specific periods.

Campaign Retries: The Wavenet Campaign Manager helps businesses capitalize on missed opportunities by automatically resending campaigns to end users if unexpected errors occur during execution. Users can configure the number of retries during the initial campaign setup.

Effective Analytics and Reports: The Wavenet Campaign Manager offers comprehensive statistics such as resource utilization, daily workload, and campaign effectiveness for informed decision-making. Users can visualize reports as charts and easily download them for reporting purposes.

Blacklists, Whitelists, and Do-Not-Disturb (DND): The Wavenet Campaign Manager provides a whitelist feature to ensure specific users receive all campaign messages without limitations. The blacklist feature helps avoid sending promotions to customers who have opted out, and the DND feature allows configuration to exclude specific promotions for customers who have opted for the Do-Not-Disturb service.