Waymore

Waymore is a marketing automation platform that aims to enhance marketing efforts and establish connections with customers throughout the customer journey. According to the vendor, Waymore caters to businesses of various sizes and industries, including e-commerce, hospitality, healthcare, finance, and retail. The platform offers a range of features to help businesses optimize their marketing strategies and engage with customers effectively.

Key Features

Unify: According to the vendor, Waymore allows businesses to bring together their communication tools and data into one platform for easy access and management. It offers integration with various CRM, CMS, and e-commerce platforms, enabling seamless data synchronization and the creation of a comprehensive 360-degree customer profile.

Segmentation: Waymore provides advanced segmentation capabilities that allow businesses to target specific customer groups. According to the vendor, businesses can create personalized content and campaigns based on customer segments, leveraging customer profiling and location-based segmentation to deliver targeted messages and improve customer journeys.

Understand: With Waymore, businesses can gain insights into customer behavior and preferences through engagement analytics. The vendor claims that businesses can track user interactions, turn data into actionable insights, monitor customer journeys, and understand how customers spend time online. Additionally, predictive analytics is available to forecast customer behavior and outcomes.

Implement: Waymore offers a campaign manager that enables businesses to orchestrate marketing campaigns. According to the vendor, businesses can build marketing automation flows based on customer data and behavior, utilize pre-built flows to quickly launch campaigns, and set up ad hoc campaigns for effective communication.

Engage: According to the vendor, Waymore allows businesses to engage with customers through chatbots across multiple channels. Businesses can communicate with customers using messaging apps, email, push notifications, and voice technology. The platform also offers forms and landing page builders to capture customer information and generate leads, as well as features like pop-ups, validation services, and Viber ads to increase customer engagement.

Unified Dashboard: Waymore provides a unified dashboard where businesses can get a comprehensive view of all their marketing campaigns. According to the vendor, businesses can customize the dashboard layout to suit their needs, monitor key metrics and performance indicators in real-time, and easily connect with third-party apps through the API.

Integrations: Waymore offers seamless integration with various apps, software, and web services. According to the vendor, businesses can sync data and automate processes across platforms, ensuring smooth integration with CRM, CMS, and e-commerce platforms. This allows businesses to effectively manage and track campaigns across all integrated platforms.

Advanced Customer Profile: Waymore enables businesses to create detailed customer profiles with deep segmentation. According to the vendor, businesses can understand customer preferences, behaviors, and demographics, and utilize audience insights to make data-driven marketing decisions. Personalized communication and improved customer service are emphasized.

Predictive Analytics: According to the vendor, Waymore leverages predictive analytics to forecast customer behavior and outcomes. Businesses can identify customers who are likely to convert or churn, make data-driven decisions to optimize marketing strategies, and improve customer retention and increase sales.

Progressive Profiling: Waymore allows businesses to gather more customer data over time through progressive profiling. According to the vendor, businesses can collect additional information with each interaction, build a more comprehensive customer profile for personalized marketing, and improve targeting and segmentation with richer customer data.