Wilken E-Marketing Suite

The Wilken E-Marketing Suite is a marketing CRM solution offered by the Wilken Software Group. According to the vendor, this software is designed to help businesses communicate with their customers in a targeted and personalized manner, aiming to strengthen marketing communication, customer acquisition, customer retention, and sales performance. The product is suitable for businesses of various sizes and is used in industries such as retail, hospitality, e-commerce, travel and tourism, and financial services.

Key Features

Adressdatenbank: According to the vendor, users can manage their data independently and maintain a clear overview through complete transparency.

Marketingkampagne: The product enables the execution of fully customizable marketing campaigns, as claimed by the vendor, to effectively engage and retain customers.

Berichte: The vendor states that detailed reports on customer preferences, email performance, and other data are provided to help analyze and optimize marketing efforts.

Feedbackmanagement: According to the vendor, the product facilitates the quick filtering and response to customer complaints, enhancing customer appreciation and satisfaction.

Automation: The vendor states that the product utilizes automatic text recognition and workflows to efficiently respond to customer interactions and improve overall efficiency.

DSGVO-konformes Handling/Sicheres Hosting (GDPR-compliant Handling/Secure Hosting): The vendor claims that the product ensures compliance with GDPR regulations by allowing users to clean up and store contact data in a GDPR-compliant manner.

ANWENDUNGSBEISPIEL: ANMELDUNG-NEWSLETTER (USE CASE: NEWSLETTER SIGN-UP): According to the vendor, users can start a double-opt-in campaign when a customer or prospect signs up for a newsletter, allowing for personalized content based on their interests.

EIGENSCHAFTEN (FEATURES):

• The vendor claims that the product is modular and scalable.
• The product is described as a web-based SAAS solution.
• The vendor states that the product is multi-tenant capable.
• According to the vendor, the product offers dynamic profiling.
• The vendor claims that the product provides performance and privacy-tested hosting in the Wilken data center.
• The vendor states that the product has CSA-certified newsletter delivery.
• The product is said to support multichannel communication, according to the vendor.

CRM-Kernfunktionen (CRM Core Functions): According to the vendor, the product offers core CRM functionalities to manage customer relationships effectively.

One2One-Dialogmarketing (One2One Dialogue Marketing): The vendor claims that the product supports personalized and targeted dialogue marketing with customers.