Wiraya

Wiraya is a customer activation platform that, according to the vendor, leverages the power of voice to inspire action from customers. The software is designed to improve the customer experience and increase conversions for businesses of all sizes. It is utilized by marketing professionals, customer experience professionals, CRM managers, and various industries, including insurance, utilities, financial services, telecom, automotive, iGaming, sales, and customer service.

Key Features

Smart Software: According to the vendor, Wiraya focuses on delivering the right message to customers at the right time, using the right tonality. The software handles everything from strategy and content creation to testing, analysis, and optimization.

Fully Managed Software: Wiraya is a fully managed software where, according to the vendor, the customer success team takes care of strategy, content creation, configurations, testing, reports, analysis, support, and optimization.

Personalized and Interactive Communications: According to the vendor, Wiraya enables businesses to send personalized and interactive communications to customers, allowing for one-to-one conversations that address specific needs, wants, or challenges.

Critical Moment Management: Wiraya helps businesses manage critical moments in the customer lifecycle, ensuring customers receive the right message at the right time without being intrusive, as stated by the vendor.

Real-Time Value Tracking: According to the vendor, Wiraya provides real-time tracking of the value generated for businesses, allowing them to monitor key performance indicators (KPIs) and boost customer experience.

Scalable and Data-Driven Communication: According to the vendor, Wiraya offers a scalable, data-driven way to inform, activate, and steer each customer in critical moments, activating the right channel mix and delivering communications at the right time and in the right ways.

Seamless Integration with Martech Stack: Wiraya integrates seamlessly with the Martech stack, enhancing collaboration, decision-making, and overall efficiency in marketing and customer experience initiatives, as stated by the vendor.

Data, Insights & Optimizations: According to the vendor, Wiraya utilizes data and insights, combined with Machine Learning, to optimize communication for the best possible result, improving customer engagement and conversion rates.

Interactivity & Personalization: According to the vendor, Wiraya listens to customer feedback in real-time, adjusts messages to suit individual preferences, and offers personalized communication to create a more engaging and relevant customer experience.

Dashboard & Reports: According to the vendor, Wiraya offers a user-friendly dashboard to track and analyze campaign results, providing real-time reports and analytics to measure the effectiveness of communication.