Wired Plus

Wired Plus, developed by Conesso Consultancy, is an email marketing automation and workflow platform designed to streamline and enhance email marketing campaigns. It caters to marketing professionals, digital marketers, e-commerce businesses, retail companies, and professional service providers. Wired Plus offers a range of features that aim to automate email marketing workflows, nurture relationships, and drive conversions.

Key Features

Email Marketing Workflow Automations: According to the vendor, Wired Plus allows users to automate email marketing campaigns and scale up their efforts. It enables the creation of automated behavioral campaigns to nurture relationships and drive conversions. Users can build pipelines and automate customer journeys.

Workflow Builder: Wired Plus provides a visual, drag-and-drop editor that allows users to build email marketing workflows based on behavior, data profiles, and custom segments. The vendor claims that no HTML knowledge is required to create simple or complex workflows.

Delays and Decisions: Users can create automated workflows in Wired Plus that move contacts towards specific goals. The vendor states that Wired Plus takes into account personal behavior and interactions to decide how to support each contact's customer journey. It provides flexibility in designing workflows based on individual contact needs.

Triggered Emails: Wired Plus offers email automation tools to schedule activity. It includes autoresponder emails triggered by contact behavior, engagement, or profiling, ensuring timely and relevant communication with contacts.

Track Engagement: According to the vendor, Wired Plus allows users to deliver content based on pages viewed or time spent on the site. It provides an advanced workflow builder to track and analyze contact engagement, helping improve targeting and personalization of email marketing campaigns.

Smart Segments: Wired Plus enables advanced segmentation based on contact data, providing endless targeting options for personalized emails. The vendor claims that it utilizes contact behavior to improve the targeting of messaging.

Workflow Reporting: Wired Plus provides easier management of email workflows, helping users understand how the audience travels through the workflow. It offers insights on drop-off points and new contact additions, allowing for optimization of customer journeys.

Nurture opportunity, generate contacts: Wired Plus offers web sign-up auto-responders, lead nurturing programs, and retargeting campaigns. According to the vendor, it guides contacts through a smooth and engaging customer journey, helping generate leads and nurture them until they are ready for sales.

Nurture Contacts: Wired Plus enables the creation of conversational, automated email marketing campaigns. It uses a combination of sends, delays, and decisions to build brand loyalty and nurture leads, guiding contacts towards conversion and preparing them for handover to the sales team.