Wunderdata

Wunderdata is a business intelligence and reporting tool designed specifically for online shops. It is targeted at small and medium-sized businesses (SMBs) in various industries, including eCommerce managers, marketing managers, business analysts, online shop owners, and retailers. According to the vendor, Wunderdata empowers users to analyze data, generate reports, and make data-driven decisions to optimize their online businesses.

Key Features

Global Filtering: Users can easily segment and filter all reports in any dimension with just a few clicks, without the need for coding or data model manipulation.

Custom Tables: The Table-Builder feature allows users to create custom tables by combining dimensions and metrics effortlessly through drag and drop functionality.

Export Detailed Data: According to the vendor, users can access maximum granularity by exporting all the data they need, including detailed information beyond top-level metrics.

E-Mail Reports: Users can stay up-to-date with their key performance indicators (KPIs) by automatically receiving daily, weekly, or monthly email reports.

Tracking on User-Level: The vendor claims that users can gain valuable insights by identifying not only what's happening but also who is responsible for it, going beyond what Google Analytics provides.

Payment and Logistic Costs Included: Users can define costs with rules and conditions, eliminating the need for manual updates and structured payment and logistic cost data.

Professional Attribution Model: According to the vendor, the attribution model assigns credit for sales to specific touchpoints, allowing users to determine the effectiveness of their marketing channels, even with multiple touchpoints involved.

Management of Users and Access Rights: Users can control access to reports by creating new users and assigning individual rights to different employees in their organization.

Cohort Analysis: Users can analyze trends over time and measure the impact of changes in their business by examining cohorts based on orders, first-visits, and sign-ups.

Out of the Box Reports: The product provides pre-configured charts, tables, and KPIs specifically designed to meet the needs of online shops, according to the vendor.