WWS Customer Managemen

WWS Customer Management, developed by Auriga Spa, is a solution aimed at enhancing customer relationships and loyalty through bank branches. According to the vendor, this technology enables branches to improve customer experience by efficiently directing visitors to the most suitable advisor or device. The product caters to businesses in the banking, financial services, retail banking, customer service, and branch management industries.

Key Features

Shorter Wait: Branch visitors can conveniently select the service they require at the welcome kiosk, aiming to ensure they are directed to the most appropriate advisor or device. Additionally, customers have the option to make appointments with a specific advisor or prearrange their appointment through the smartphone app, receiving a virtual ticket for their branch visit.

Less Likely to Stand in Line: Customers can make appointments with a specific advisor or prearrange their appointment using the smartphone app, receiving a virtual ticket that aims to eliminate the need to wait in line at the branch.

Easier Viewing of Products and Promotions of Interest: Upon arrival, customers can easily view targeted marketing campaigns and offers relevant to their profile while keeping an eye on the teller line.

Faster Access to Most Often-Requested Operations: The welcome kiosk's first screen prominently displays the services customers frequently use, aiming to streamline operations and make procedures smoother.

Choice of Language and Means of Authentication: Customers have the flexibility to choose their preferred language and means of identification, whether it be manual entry of their tax code or account number, or using a card such as a bank card or health card. Alternatively, customers can access services without the need for identification.

More Profitable Operations: Integrated digital signage allows the bank to send promotional messages about financial products and services to customers, aiming to inform and entertain them while they wait, potentially boosting profitability.

Greater Efficiency: Branch managers can benefit from the appointment option available across various channels and continuous monitoring of self-service areas, occupancy times, and device availability. This feature aims to provide enhanced visibility and control over branch operations and staff workload.

Effective Follow-up of Actions Undertaken: The system enables continuous monitoring of efficacy, efficiency, and customer loyalty through a range of graphic displays and dashboards. According to the vendor, this optimization of branch activity helps achieve the desired service level without incurring additional costs.

Better Customer Experience: By recognizing customers or visitors as they enter the branch, communication can be improved, and customers can receive more personalized attention. According to the vendor, this can potentially lead to increased loyalty and an enhanced in-branch experience.