WWS One to One Marketing

WWS One to One Marketing, developed by Auriga, is a marketing and customer relationship solution aimed at enhancing personalized marketing campaigns and messages. According to the vendor, this product caters to businesses of various sizes in industries such as banking, financial services, retail, hospitality, and telecommunications. With its array of features and capabilities, WWS One to One Marketing aims to empower companies to improve the consumer experience and optimize sales opportunities through tailored marketing strategies.

Key Features

Personalised one-to-one messages: The vendor claims that messages can be customized using client profile information from the CRM system, including service advice, sales promotions, and pre-approved offers.

Flexible and interactive campaign management: The product allows for easy definition and tracking of marketing campaigns and messages from a central console. According to the vendor, campaigns can be delivered through any combination of channels. Business intelligence analytics and reporting provide insights into campaign progress and success.

Coherent marketing experience: The vendor asserts that personalized marketing campaigns can be created and delivered consistently across multiple channels, ensuring a consistent marketing experience for consumers regardless of their interaction with the company.

Integration with CRM system: WWS can be seamlessly integrated with a CRM system or managed separately using preloaded customer information, according to the vendor.

Marketing of introductory offers: The vendor claims that the product enables the marketing of introductory offers to non-customers, aiming to attract new customers and expand the company's customer base.

Co-marketing campaigns with third parties: The product supports co-marketing campaigns with third parties, including the distribution and printing of electronic coupons at ATMs and kiosks, as stated by the vendor.

Interactive market surveys: According to the vendor, market surveys can be conducted using any channel, allowing consumers to provide immediate feedback on their needs and preferences.

Video conferencing from ATM and kiosk devices: The vendor states that the product enables video conferencing with customers directly from ATM and kiosk devices, providing a convenient and personalized communication channel.

Real-time promotional information and news: The product supports the delivery of promotional information and news in real-time through the use of RSS feeds, as claimed by the vendor.

Support for various marketing channels: WWS supports marketing campaigns through various channels, including ATMs, kiosks, digital signage within branches, internet and corporate banking, mobile banking, and social networks, according to the vendor.