YuktaOne

YuktaOne is a Media ERP solution designed specifically for publishers. According to the vendor, it caters to small to large publishers across various professions and industries, including publishers themselves, advertisers, agencies, brands, and media companies. With its features and capabilities, YuktaOne aims to streamline operations, provide real-time insights, automate reporting tasks, and help publishers make data-driven decisions to enhance their digital business.

Key Features

Unified Reporting: According to the vendor, YuktaOne enables automated unified reporting for publishers, providing real-time visibility to key performance indicators (KPIs) such as revenue, profitability, demand partner performance, and viewability. It is designed to help publishers track and analyze data to make data-driven decisions.

Automated Operations: The vendor claims that YuktaOne automates repetitive manual reporting tasks, saving time and providing accurate information. It also offers suggestions and recommendations based on data analysis to support decision-making. By streamlining operations and automating team workflows, it aims to reduce errors and improve efficiency.

Billing and Revenue Reconciliation: YuktaOne is said to automate the generation of payouts and invoices, reducing errors and ensuring faster closing of accounting periods. The vendor states that it provides real-time visibility into billing and revenue reconciliation processes, helping publishers manage audit and compliance requirements effectively.

Campaign Pacing and Performance Tracking: According to the vendor, YuktaOne tracks campaign pacing and performance in real-time, providing insights into inventory supply, fill rate, eCPM, and campaign performance. It aims to enable publishers to identify revenue opportunities and optimize campaign performance for better results.

Alerts and Notifications: YuktaOne is designed to send alerts and notifications to keep publishers informed about important events and changes in their business. The vendor claims that it helps publishers stay updated on revenue, profitability, and other key metrics, facilitating timely decision-making and action-taking.

Inventory Price Benchmarking: According to the vendor, YuktaOne enables publishers to identify high-value pockets of inventory and leverage historical data to set inventory price benchmarks, aiming to help publishers optimize their pricing strategy and maximize revenue.

Cross-Team Collaboration: YuktaOne aims to facilitate collaboration among different teams within the organization by providing roles and permissions-based data access to ensure data security. It is said to enable approval workflows and chat-based audit trails for smooth and aligned business execution.

Relationship Building with Brands and Demand Partners: According to the vendor, YuktaOne helps publishers identify top demand partners (brands/agencies/DSPs) based on revenue, eCPM, and fill rate. It aims to facilitate moving demand partners up the pyramid from open auction to PMP/PG deals to direct campaigns, supporting publishers in building strong relationships with brands and demand partners.

Data Exchange Partner Program: YuktaOne is said to enable SSPs, DSPs, ad servers, CRM, and social media platform providers to reach publishers through the YuktaOne Data Exchange. The vendor claims that it provides global exposure to over 3000+ publishers across various industries, helping partners stay ahead of their competition and reach premium publishers.

Prebid Analytics Adapter: According to the vendor, YuktaOne provides real-time insights for yield maximization in header bidding. It tracks key metrics such as bid requests, bid responses, paid impressions, bid win rate, revenue, eCPM, and timeout rate. The vendor states that it helps publishers make data-driven decisions and optimize their header bidding strategy.