Zappi

Zappi's cost-effective and rapid concept testing capabilities have solved significant business problems for smaller clients with tight budgets. The software has allowed these clients to gain key consumer insights around challenges like flavors and names during product launches. Zappi's ability to test advertising concepts and new ideas has informed the innovation process with consumer input without slowing it down, providing users with the benefit of knowing which moves are the right ones for a project. By reducing testing costs and increasing responsiveness in some companies, Zappi has made concept testing, ranking, and ad testing more accessible for businesses who previously didn't have any consumer voice present.

Users of Zappi can get valuable feedback on business decisions that can improve their decision-making process. The software can test up to 100 ads per year and build a database for rich meta-analysis that is easily accessible, giving businesses access to more feedback from other sources to make informed decisions. In summary, Zappi's innovative platform solves critical business problems by making consumer research more accessible to businesses with tighter budgets and empowering them to make data-driven decisions when launching products or testing ad concepts.