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Zurple has transformed the way real estate agents manage leads and clients. With its automatic soft-touch system, users can nurture …
Overview
What is Zurple?
Zurple is a real estate marketing technology solution from the company of the same name in San Diego, designed to intelligently engage leads on the agent's behalf by sending personalized emails to each lead from in an email address. The…
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What is Zurple?
Zurple is a real estate marketing technology solution from the company of the same name in San Diego, designed to intelligently engage leads on the agent's behalf by sending personalized emails to each lead from in an email address. The emails reference specific properties and market data valuable…
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Contactually was a CRM for real estate agents and brokerages, that automatically prompted users to take action with the most important people to prevent things from falling through the cracks. Contactually was acquired by Compass in 2019, and is no longer available.
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Zurple Product Demo
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Product Details
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What is Zurple?
Zurple Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Zurple has transformed the way real estate agents manage leads and clients. With its automatic soft-touch system, users can nurture non-active leads and follow up with those who are ready to act. This has helped many users stay organized, save time, and focus on the clients that are in front of them.
The software also provides an analytically driven email automation system that identifies quality leads, which allows agents to spend more time with people who are ready to buy. Additionally, users can access their database in one place, saving hours of prospecting time. The personalized mass emails feature helps build loyalty and keeps clients engaged.
For many users, Zurple has solved the age-old problem of leads falling through the cracks due to not having enough time to follow up regularly. The software has allowed agents to obtain new customers locally and abroad while freeing up time for other important tasks. With Zurple, users have achieved a higher earning power by acquiring a better caliber of customer.
However, some users have experienced issues with customer support and cancellation processes leading to frustration and negative reviews. Despite this, Zurple remains a crucial system for many real estate professionals and continues to provide solutions for better lead management and conversion.
Automated Follow-Up: Users appreciate Zurple's automated follow-up system, which constantly contacts their large database intelligently. Some reviewers mention that this feature provides soft-touches that are required before a new lead engages. They also like how Zurple notifies agents about the results of interactions with leads.
Ease of Use: Reviewers find Zurple easy to use and appreciate the ease of the dashboard. They particularly like how Zurple allows them to modify campaigns to suit their needs.
Lead Generation: Many users are happy with the number and quality of leads generated by Zurple. Some reviewers found it to be a great referral source over the years they've been using it, while others consider it an effective lead generation tool with an average of 30 to 35 leads per month.
Outdated Interface: Some users have found Zurple's interface to be outdated and challenging to use, with pre-written responses that are not always relevant. A few reviewers also found the website platform illegible and limited in functionality, with poor design.
Limited Lead Capture: Lead capture was limited in Zurple, and some users were frustrated that they could not capture phone numbers or import external contacts. Some users found it difficult to customize emails in Zurple and wanted more personalization options.
Poor Customer Service: Several reviewers felt that Zurple's customer service was unhelpful or deceptive. They reported issues such as being misled about the number of contacts they could bring into the system and experiencing technical issues with automated text messages.
Based on user reviews, the most common recommendations for Zurple are as follows:
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Regularly follow up with leads: Users suggest not solely relying on the software for lead relationships and emphasize the importance of proactive communication with leads. This recommendation helps to maintain a strong connection and increase the likelihood of conversion.
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Load in your current database: Reviewers suggest loading in your existing database of clients and customers when signing up with Zurple. By doing so, you can better target leads and enhance your marketing efforts.
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Seek support for online leads: Users advise taking advantage of the support offered by Zurple, especially when dealing with online leads. As these leads typically have a longer buying process, utilizing the assistance provided by the software can be beneficial in nurturing and converting leads effectively.
Overall, users recognize that while there is room for improvement in certain areas such as messaging and support, Zurple meets their needs and offers cost-effective solutions compared to other companies. It is recommended for new businesses as it provides valuable information about lead search behavior and intensity, facilitating effective follow-up. However, caution is advised regarding potential bugs in the software that could negatively impact business operations.