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Adobe analytics - a perspective
May 11, 2021

Adobe analytics - a perspective

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics throughout the organization especially for digital tactics. It's majorly used to map the trends. It addresses questions such as traffic, referrers, applications, etc.
  • Custom variables are brilliant. The flexibility to define metrics as per requirement really helps.
  • The ecosystem compatibility with Adobe target and Adobe Audience Manager sets Adobe Analytics apart.
  • Default metrics need to match up to Google Analytics in terms of what it tracks.
  • Compatibility with other Adobe marketing cloud products.
  • Segment targeting and creation.
  • Click tracking and application end user journeys.
  • It has given us ideas about trends in factors such as traffic, app starts and completes.

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

No

Appropriate for Scenarios where you are ready to redefine your measurement metrics, where you know what your are looking for in data tracking and if you already have other Adobe marketing cloud products integrated. It won’t fit in if you have rigid processes and user journeys which you cannot define properly.