Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
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Popular Features
- Lead Conversion Tracking (6)9.494%
- Pageview Tracking (6)9.292%
- Device and Browser Reporting (6)8.686%
- Bounce Rate Measurement (6)8.686%
Reviewer Pros & Cons
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
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Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Event Tracking highest, with a score of 9.6.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).