Overall Satisfaction with Adobe Analytics
We are looking for:
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. Always looking for ways to improve our site so that we can get users into our funnel and convert them into custotmers
4. To ensure that our site stays complaint with data privacy
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. Always looking for ways to improve our site so that we can get users into our funnel and convert them into custotmers
4. To ensure that our site stays complaint with data privacy
- measures KPI - and it's easy to interpret and understand
- i can easily customize my dashboard to focus on what i need to see at any given time
- if i'm running a promotion, i can see real time analytics
- i have not used cross-platform analytics yet - next phase
- somewhat costly, but i do understand the value
- some you tube tutorials were MUCH better than the adobe ones
- Real Time Analytics
- Ease of Use
- Practical tips and advice for improvement
- in the future, we will be using Adobe Analytics to help us to decide WHERE to spend the most money on our campaigns (because you can cross-platform checks)
- it's all about the experience. we need to enhance and improve our visitors journey along the way
- GDPR and privacy compliance are now all up to date
In addition to Adobe Analytics, we also use Google Analytics. But as we've become more well-versed in analysis and reporting, we now understand how they are different tools. Both are needed, and it's important to understand how the data that is generated should be used for customer retention, customer experience and website improvements.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
No
Would you buy Adobe Analytics again?
Yes