Adobe Campaign Standard - One stop solution for all market needs
May 10, 2021
Adobe Campaign Standard - One stop solution for all market needs
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
Overall Satisfaction with Adobe Campaign
Adobe Campaign (ACS) is used by the "digital marketing group" to handle multiple clients to use as a marketing automation tool to handle multiple scenarios/ Use cases.
It help[s] teams to leverage customer to run transactional email and use multiple communication channels like email, SMS, etc. It also helps to run welcome email campaigns for multiple brands and to run promotional campaign[s] [...] occasionally.
It help[s] teams to leverage customer to run transactional email and use multiple communication channels like email, SMS, etc. It also helps to run welcome email campaigns for multiple brands and to run promotional campaign[s] [...] occasionally.
- HTML Support - Use of AEM
- Automation - for Transactional Emails
- Ease Integration with other adobe tools - Analytics
- Less activities availability compare to ACC like JS activity is not available
- HTML to text feature is not available
- Improved brand image
- Trustworthy - Increase in Profit
For B2C campaign, [I] still prefer to go with Marketo. However, for all other transactional/Nontransactional, promotional, Welcome email campaigns, while it is required to handle [the] global market with [a] number of brands, [I would] [prefer to] go with Adobe Campaign Standard and [...] manage communication using different channels. Also, its ability to integrate with many other Adobe tools available make[s] it a one-stop solution for different use cases.
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
Yes
Did implementation of Adobe Campaign go as expected?
Yes
Would you buy Adobe Campaign again?
Yes