Adobe Campaign - Power your campaigns and leverage and learn from the data
September 14, 2023
Adobe Campaign - Power your campaigns and leverage and learn from the data
Score 9 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Message Center
- Transactional Messages
- Landing pages
Overall Satisfaction with Adobe Campaign
Adobe Campaign is a total game changer. It allows the organization to send personalized emails and messages that our customers are engaging even more with than before. Before, organizing our customers into different groups via more basic software and apps was difficult but now it is easy. Also, it pairs nicely and inteagrates well with other adbobe tools we are using. We can now see how our email sends are doing, and change up our strategy if it is needed. We're even testing out text messages with different groups to see responses. all in all it is very helpful tool
- customer profiles
- strong asset segmentation
- ability to manage multiple channles and campaigns seamlessly
- personalize emails and communications
- reporting
- integrations
- user interface UI
- Complexity - can be overwhelming
- pricing
- mobile app
- non-Adobe integration
- increased customer engagement
- enhanced efficiency
- stronger data access
- improved customer retention
- higher conversation rate
Do you think Adobe Campaign delivers good value for the price?
Yes
Are you happy with Adobe Campaign's feature set?
Yes
Did Adobe Campaign live up to sales and marketing promises?
Yes
Did implementation of Adobe Campaign go as expected?
Yes
Would you buy Adobe Campaign again?
Yes