Adobe Experience Manager - The best tool for building your website and managing your assets
September 16, 2022
Adobe Experience Manager - The best tool for building your website and managing your assets
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Adobe Experience Manager Sites
- Adobe Experience Manager Assets
- Adobe Experience Manager Forms
Overall Satisfaction with Adobe Experience Manager
Typically we use Adobe Experience Manager Sites for building full websites that are modular (i.e. use components) and also integrated with other Adobe Experience Cloud tools such as Adobe Analytics and Adobe Target. Additionally, we use Adobe Experience Manager Assets for storing documents and images that are then used across multiple channels (email, website, app, etc.). Lastly, we use Adobe Experience Manager Forms for building individual landing pages, for example a marketing opt-out page connected to Adobe Campaign.
- Build web pages easily by using components
- Approval process for Assets
- Intuitive interface
- Good separation between the Author server and the Publishing
- Integration with the rest of the Adobe stack
- In order to build components, developer knowledge is needed
- Some parts of the UI are difficult to use/find the first times you use the tool
- The integration from AEM Forms to Adobe Campaign could be more advanced
- Reduced cost when making small/medium changes to existing websites
- Faster time to market when building marketing communications with AEM Assets
- Increased satisfaction for incorporating new components
- Integration with Adobe Campaign, it makes really easy to create opt-out pages for example
- Use of existing components to build pages with the WYSIWYG editor
- Robust approval process, to ensure compliancy
Adobe Experience Manager proofs to be the right solution for large corporations with multiple business units and brands, since most of the functionalities are oriented to that. Other similar tools are more basic with regards to the available options and are also not that tightly integrated with the rest of tools from the Adobe Marketing Cloud.
Do you think Adobe Experience Manager delivers good value for the price?
Yes
Are you happy with Adobe Experience Manager's feature set?
Yes
Did Adobe Experience Manager live up to sales and marketing promises?
Yes
Did implementation of Adobe Experience Manager go as expected?
Yes
Would you buy Adobe Experience Manager again?
Yes