Digital Rights Management (DRM) Software
What is Digital Rights Management Software?
Digital Rights Management (DRM) software protects digital rights against copyright infringement and minimizes the unauthorized copying and distribution of digital media and software. It is used to protect movies, eBooks, music, art, video games, and proprietary information. DRM software is used by businesses, studios, creative agencies, publishers, and technology companies. DRM is also known as Technological Protection Measures (TPM).
Catching individuals who engage in piracy is difficult, thus DRM tools take a proactive approach, creating barriers for controlling the use, modification, and distribution of digital content. These multiple strategies include verification, encryption, copy restriction, anti-tampering, regional lockouts, expiration dates, user authorizations, device controls, and tracking.
DRM tools can help companies control access to confidential information. When used in this context it can help identify and investigate unauthorized usage and leaks.
Blockchain, which uses cryptography to secure a decentralized ‘digital ledger,’ is an emerging digital rights management tool. It is used to secure NFT’s (Non-Fungible Tokens), which are one-of-a-kind, verifiable digital assets such as art, gifs, videos, trading cards, and music.
Many Digital Asset Management (DAM) software tools include robust DRM features within their offerings to ensure their assets are safely distributed. Virtual Data Room software, which stores and shares proprietary information, often provides DRM tools to support secure file sharing outside the data room.
Digital Rights Management Software Features
Leading digital rights management software should include most or all of the following features:
Access Expiration Management
Anti-tampering / Prevent Modification of Assets
Asset Formats – Supports Audio, Video, Image, Text, and Document Protection
Copy Protection / Restriction
Digital Distribution Management & Control
Educates Users about Copyrights and Intellectual Property
Location Control / Regional Lock Out
Software Application Protection
Tracking – Watermarks, Metadata
Usage Tracking Analytics
Verification - Product Keys, Limited Installations, Online Authorization – Password Protection
Digital Rights Management Software Comparison
Consider this when purchasing digital rights management software.
Integration: If you have digital asset management (DAM) software already installed in your organization, are DRM tools included with its features? If not, or if you require additional DRM functionality, how well will your DRM selection integrate with your current DAM platform? Poorly-integrated solutions can require duplicate manual processes, dramatically reducing efficiency.
Deployment Platform: Digital rights management software can be deployed through cloud-based SaaS, desktop, and mobile products, or via a combination of those platforms. Consider which hosting method is most appropriate for the asset classes and scalability of your organization.
Many vendors require a quote for their services. Pricing models include one-time licensing fees and monthly or annual charges based upon the number of users. Entry-level products begin at $99 a month and can range to over $600 a month per user. Some vendors offer free trials for their products.
Bynder helps brands to distribute their marketing materials, manage creations and facilitate brand consistency. Bynder is a solution for marketing that comes with best in class digital asset management, creative project management, brand identity guidelines, product information…
Filecamp is a cloud-based Digital Asset Management (DAM) solution with unlimited users. According to the vendor, with Filecamp users can showcase and share files with clients or with other parts of the organization. Customers can have their own custom branding and password protection…
Vitrium headquartered in Vancouver provides content protection and digital rights management (DRM) software solutions to protect videos, documents, images and audio files. Vitrium’s solutions enable businesses to protect, control and track their confidential, sensitive or revenue-…
MyAdbox is a global SaaS Business specialising in advertising and marketing services, headquartered in Melbourne. Their core competencies revolve around the provision of services that automate the creation of brand and retail content. MyAssets is the company's digital asset management…
From Facebook, Rights Manager lives within Facebook’s Creator Studio platform and is built for people who want to control when, how, and where their content is shared across Facebook and Instagram. From creators who post their own unique content to publishing houses that don’t post…
Frequently Asked Questions
Digital rights management software enables organizations to:
- Protect digital assets from piracy
- Protect income streams, and helps monetize digital content more effectively
- Maintain right to ownership - helps creatives retain ownership and control of their work
- Safeguard intellectual property, confidential, and proprietary information
- Help enforce copyright laws
- Help prevent competitors from stealing your digital assets and intellectual property
- Streamline licensing agreements
- Inform users and raises awareness of creative rights and fair usage policies