Overall Satisfaction with Adobe Experience Manager
So for Canadian Tire Financial Services, we use Adobe Experience Manager for all of our online offerings, so our banking portal, our credit card applications, and our landing pages for social and paid search. A generic non-authenticated, non-banking portal website with all our card comparison options and stuff like that. So basically any content that's online for us is on AEM.
- N/A
- Our current challenge right now is moving to the React tech stack. So all of our developers have been working on that and there's been a decent amount of friction with it. But that's just any sort of new tech stack happening that's going to happen. So it was to be expected.
- Another con is just simply having that non-agile development requirement to be like, "Hey, we wanna see this happen. Okay, now we've got to wait six weeks for that to get deployed to production." But again, that's the sort of thing that just is a normal part of doing business with development.
- In terms of return on investment, getting new credit card customers in is huge for a bank that is a credit card company. If we weren't able to intake applications, you know, 24/7, if we were relying on people going in and handwriting an application, it just wouldn't be possible for us to continue onboarding new customers. Having an online credit card application is a given nowadays. No one's applying in a brick-and-mortar store for a credit card these days. So being able to do stuff like that, being able to provide people with same-day credit card information so that when they're done applying and they are instantly approved, they can immediately go and use that in our Canadian stores. Giving them that purchasing power immediately is huge. Being able to add that credit card to their mobile wallet as soon as they're instantly improved. And again, that gives them more purchasing power. So just the idea that someone can go from a paid search ad, go to our landing page, see exactly what kind of card products we offer, apply, get approved, and then 10 minutes later be shopping is huge.
- The digital asset management in Adobe Experience Manager is fantastic. I do like that.
- Multi-site management. We've got three different websites and basically two websites for each, those in English and French. So it would get nuts otherwise, but it's super easy to find what I'm looking for in AEM.
- WordPress and Squarespace
At Canadian Tire Financial, in the time I've been there, we've always used AEM, but in past places I've used WordPress, I've used Squarespace. Things that are more general user-friendly where you're like building your own blog or you're creating a small business website where it's basically just text, you're not intaking information or something like that. I think the customization options in AEM are huge. My experiences with WordPress were pretty straightforward. Again, it was like, I don't know, like college newspaper website or something like that where you're just like putting content up for people to look at. You're not necessarily taking in any other information. Maybe you might allow people to log in or something and save articles or something pretty straightforward, but then even then I remember that stuff taking me forever to do, to figure out and scroll through tons and tons and tons of documentation. It's just not fun. No one enjoys doing that and then even then you might not have the answer available to you. And that's so frustrating. Hey, it's super user-friendly, figuring out the content editor is pretty straightforward. You're not clicking around and being, "what the heck am I looking at?" Or you're not looking at a bazillion menus to be like, "maybe the thing I want is in here." I can't stand that. I want to be able to look at a page, see what I'm going to be getting in production, and then publish it. I don't want to look around in menus to figure out how to add something to a page.
Do you think Adobe Experience Manager delivers good value for the price?
Not sure
Are you happy with Adobe Experience Manager's feature set?
Yes
Did Adobe Experience Manager live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Experience Manager go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Experience Manager again?
Yes