Overall Satisfaction with Anaplan Predictive Insights (Mintigo)
We use Anaplan Predictive Insights as a customer intelligence platform to get a comprehensive view of our customers, especially for sales and marketing teams on which customers to target and which ones to engage through marketing campaigns. We use Anaplan Predictive Insights as an addendum to Oracle CX Sales because Anaplan’s predictive insights are more streamlined to our sales planning and target group of customers. A typical business problem addressed is scoring the target customers based on internal parameters using an AI engine. The predictive intent signals and their integration with our customer database are a good fit for what we wanted to achieve.
- Predictive intent signals
- Integration with complex databases
- Integration with CRM for creating marketing campaigns
- Excellent insights for marketing folks for segmentation based analysis
- Building models
- UI/UX could be more intuitive
- Pricing could be based on usage esp if average usage is low or is restricted to a smaller team
- Issues with integration with Marketo ended up with us letting go of Marketo
- Reporting functionality could be developed
- Training on some of the internal workings of the predictive engine could help us model the data better so that better output is achieved
- Predictive insights for sales and marketing teams
- Targeting marketing campaigns for customers who will be Partners for the long run
- Insights for sales teams to target prospective buyers
- Predictive sales models can be customized
- Integrated well with our in-house customer databases
- Positive ROI is based on the fact that we could close some deals quickly based on the predictions provided
- We were able to tweak and target our marketing campaigns based on the insights provided by Anaplan
- The statistical analysis gave us the right direction and content for creating marketing campaigns
- SAP Analytics Cloud, Acoustic Analytics (formerly IBM Watson Customer Experience Analytics) and Adobe Workfront
We liked the integration Anaplan Predictive Insights provided with our in-house databases even during the demo. The results were there to be seen as it made more sense overall. With other 3rd party software, it wasn’t exactly plug and play. This gave Anaplan Predictive Insights an edge over a few other products which we gave a fair try.
Do you think Anaplan delivers good value for the price?
Yes
Are you happy with Anaplan's feature set?
Yes
Did Anaplan live up to sales and marketing promises?
Yes
Did implementation of Anaplan go as expected?
I wasn't involved with the implementation phase
Would you buy Anaplan again?
Yes
Using Anaplan Predictive Insights (Mintigo)
200 - Sales
Marketing
Developers
Solution consultants
Senior leadership in sales and marketing
Marketing
Developers
Solution consultants
Senior leadership in sales and marketing
25 - Software Developers/Consultants
Coders
Designers
Solution engineers
Sales support
Product support
Analysts
Data Scientists
Coders
Designers
Solution engineers
Sales support
Product support
Analysts
Data Scientists
- Customer segmentation
- Campaign management
- Deal closures
- New buyers
- Prospective sales by region
- Campaign for a totally different demography
- Sales enablement for a new region
- Workforce re-skilling
- New sales models
- Keep exploring new regions
- Expand business for existing clients
- Insights build on innovative business models as opposed to traditional sales models
Evaluating Anaplan Predictive Insights (Mintigo) and Competitors
- Price
- Product Features
- Product Usability
- Product Reputation
Product features were hands down the most important factor. Its predictive AI engine ensured rich insights, which helped us create innovative marketing campaigns. Sales funnel doubled in record time.
We followed a process that was right for all the products involved during the evaluation process and gave all of them an equal and fair opportunity.