AppsFlyer is a great tool for analytics
September 04, 2020
AppsFlyer is a great tool for analytics
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketing Analytics Dashboard
Overall Satisfaction with AppsFlyer
We use AppsFlyer to analyze the promotions and advertisements for our mobile applications. It is being used across our entire organization but specifically within marketing to better target and engage with our consumers. This application addresses the need to better understand what is effective in reaching our customers, what they are already doing to find our products, why they are more likely to install the apps, etc. We are also able to look at historical data to discover trends and patterns to better understand and create a strategy for the future.
- Historical data.
- Data visualization.
- Track multiple products.
- Filtering irrelevant data
- Better demographic info
- Clearer discrepancy between different mediums on visuals.
- Positive understanding of the customer
- Positive understanding of trends
- Positive understanding of ad impacts
- Google
- Facebook
- Apple
There was a learning curve with setting up this integration but once we were able to figure out the process it was very simple moving forward.