Basis in the B2B Space
November 02, 2021
Basis in the B2B Space
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Basis, by Centro
We use Basis as our internal DSP within the media department to activate programmatic buys. Originally it was being used for our online video placements, but we have since included display. Learning recently about the integration with Contobox, we will be looking to leverage some unique and new ad unit opportunities.
- PMP Deals
- Reporting
- Ad Unit Flexibility
- Reporting Customizations
- Defining Viewable and Unique Impressions within reports
- Include more opportunities to target B2B audience segments
- Test Campaign for Butterball was not successful
- Had a campaign that was tasked with VCR and CTR, unable to achieve both metrics after various optimizations
- Great at static display campaigns in the consumer space
Do you think Basis DSP delivers good value for the price?
Yes
Are you happy with Basis DSP's feature set?
Yes
Did Basis DSP live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Basis DSP go as expected?
Yes
Would you buy Basis DSP again?
Yes