We found what we were looking for at Data.com
September 08, 2017
We found what we were looking for at Data.com
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Data.com
Our SDR organization uses a variety of resources for finding prospects' direct contact information. Data.com is a good place for supplementing the bulk of information we receive from other sources with one-off pieces of information (e.g. an email address or direct dial) for someone that we can't find elsewhere. It helps our SDRs to conduct multi-channel outreach, improving their chances of connecting with a prospect and setting a meeting.
- The system of redeeming points for contact information is a great idea - it encourages crowd sourcing information while keeping the service free/affordable for the average sales person.
- The search functionality is robust enough that I have confidence in the results when I'm searching for a particular prospect. I can be sure that if a prospect doesn't show up, there's probably no legitimate information for them in the system.
- Data.com captures the right information - going so far as to require a title - so you don't waste points/money on bogus contacts. You can be confident there's a valid email address and the potential for a direct dial is fairly high as well. If not, you can easily correct it and gain points back.
- Data.com could improve the amount of data available for its users. We use this to find prospects that don't appear elsewhere, rather than a first stop, since many of our other data sources are more comprehensive.
- It would be nice to be able to export contacts directly into a platform like Salesforce or Outreach, rather than just to a csv.
- The user interface could use an update! It looks like 90s tech.
- Access to Data.com has improved our SDRs' meeting set rate by providing them with more direct-contact information for high-value prospects. This results in more opportunities uncovered and more pipeline generated for the business.
- The contact information contained in data.com has also led to faster lead conversion for the same reasons.
DiscoverOrg is another database for contact information. We actually use these two resources side by side. We use DiscoverOrg as our primary source since we pay for the subscription and it integrates more easily with our CRMs. Data.com is used by our SDRs as supplementary information to fill out things that are missing in DiscoverOrg, although if neither resource has the information we're searching for, we typically submit a "Research Request" through DiscoverOrg to find the required info.