Overall Satisfaction with Data.com
The sales department uses Data.com here. We divide sales territories up by size of company and also use NAICS codes as we have a vertical sales division selling specifically to software and technology companies. This is divided up my NAICS codes, which are provided by data.com as well as size of company.
- NAICS codes and NAICS descriptions
- Employee count of company
- Geography; locations of offices
- Unfortunately, the NAICS codes can be incorrect.
- Sometimes the employee count is way off.
- In our Salesforce integration, the "clean" button, which is supposed to update info on the prospect page rarely works.
- Saves time as the integration is very convenient
- Full of info
- Incorrect data really hurts its value sometimes
I have used data.com for about 6 months longer than ZoomInfo. Honestly, ZoomInfo seems to have more accurate data and the company bios are extremely helpful, as well as the integration in the form of an entire section of the page in Salesforce.