Overall Satisfaction with Facebook for Business
Facebook for Business is used by me both as a tool for my own company to advertise (both on Facebook and Instagram) and as a tool for customers and clients. Access and usage of it also allow me to push third-party vendors to use the tool on my behalf in more powerful ways. It is the tool that executes paid social. It's a must — best tool among the social platforms.
- Paid social delivery on Facebook
- Paid social delivery on Instagram
- Many options, serving many masters, so somewhat challenging UX
- Ever-changing capabilities means ever-changing system
- Inexpensive impact and reach
- Advertising on behalf of clients helps keep the work to small group
Facebook for Business has the best ad platform. Creative options, control, data sharing, etc. Hands down the best.