An advertising platform that can be challenging for B2B.
May 24, 2021
An advertising platform that can be challenging for B2B.
Score 4 out of 10
Vetted Review
Verified User
Overall Satisfaction with Facebook for Business
Like many other companies, we have used Facebook for Business as a way to manage targeted advertising campaigns. We used the product in the marketing department. Typically we would orchestrate Facebook advertising along with other forms of marketing as a way to stay in front of prospective customers. We have used both video and image based advertising.
- Demographic based targeting
- Reaching people in their leisure time
- Brand recognizability
- Not great for b2b
- I question how many clicks are accidental or bot
- Cost
- Demographic targeting
- Budget setting
- Attractive advertisement building
- Usage was costly
- Conversion was low
- Wasn't helpful in testing effectiveness of landing pages
I believe that Twitter Ads and Facebook for Business fill a very similar marketing space. Most of the users are browsing for recreational reasons and advertisements are mostly seen as an annoyance. It's very crucial to provide an add that is not just relevant to the user, but is entertaining and sparks joy or interest. This is much more difficult for some products/services than others. I believe Facebook, generally, serves ads in a more appealing fashion.
Do you think Meta Business Suite delivers good value for the price?
No
Are you happy with Meta Business Suite's feature set?
Yes
Did Meta Business Suite live up to sales and marketing promises?
No
Did implementation of Meta Business Suite go as expected?
Yes
Would you buy Meta Business Suite again?
No