Overall Satisfaction with Google Analytics
Google Analytics is used daily by various departments of our company. Overall, Google Analytics is one of the best web if not the best web analytics tool out there on the market. It provides users with valuable data insights when it comes to measuring the overall performance of the website, specific landing pages, and behaviour of website visitors.
- The most powerful web site analytics with alot of useful data
- Easy integration with third party platforms e.g. Facebook and Google Ads
- Very difficult to catch up with new features and updates
- Lack of end user support
- Improved ROI of our digital marketing campaigns
- Improved conversion rates on our web site
One thing that Google Analytics doesn't do well is Keyword Research and that's where SEM Rush comes into play. It would be nice to have an all-in-one dash board to be able to do Keyword research, see number on traffic, conversion paths and numbers.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes
Using Google Analytics
10 - Digital Marketing, Web site developers, UI/UX designers
1 - Mainly this person is expected to have good analytical skills, be a number cruncher and love analyzing big sets of data.
- Analyze results of digital marketing campaigns
- Improve conversions in the sales funnel
- Actually none
- Perform deep keyword research
- Record heatmaps and clicks