Item: Google Marketing Platform
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

We have used Google Marketing Platform for client advertising campaigns. It has provided additional avenues for exposure for a number of service and product based businesses.

Pros and Cons

Google Marketing has been great for programmatic marketing
Google Marketing has provided access to better ad serving opportunities
Performance metrics and ROI is much easier to analyze in Google Marketing Platform

For new marketers, or those new to programmatic, it can be difficult to grasp
We've had problems with quality of ads and websites served; has had spam issues in the past, which lowers overall trust

Return on Investment

Google Marketing Platform has provided opportunities to sell more ad campaigns and increase associated revenue
It isn't the easiest to use, so it does require more time than other platforms

Alternatives Considered

OpenX and ADTECH

I prefer Google Marketing Platform. Clients see the value in a Google branded platform, and it integrates well with most of our other platforms, dashboards, etc.

Likelihood to Recommend

It is great for large brands, or agencies looking for more advanced capabilities. For smaller companies, or beginners, it can be a daunting platform.

Google Marketing Platform still leading the way

Overall Satisfaction with Google Marketing Platform (formerly DoubleClick)

Use Cases and Deployment Scope

Pros and Cons

Return on Investment

Alternatives Considered

Likelihood to Recommend

Google Marketing Platform Feature Ratings