Overall Satisfaction with Google Optimize
I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.
- Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
- Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
- Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.
- The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
- Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.
- Useful with clients on a budget who need to see ROI without another paid platform to install.
- Setting up Google Optimize helps as an additional value add when bidding on projects.
- Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.
Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most respectable analytics platforms in the world.
Do you think Google Optimize delivers good value for the price?
Yes
Are you happy with Google Optimize's feature set?
Yes
Did Google Optimize live up to sales and marketing promises?
Yes
Did implementation of Google Optimize go as expected?
Yes
Would you buy Google Optimize again?
Yes