Item: Google Optimize
Rating: 8
Author: Scot Chandler

Use Cases and Deployment Scope

I use Google Optimize with clients that don't already have an A/B solution in place and need one quickly that will handle an array of basic testing scenarios. Several other clients already have it in place, making it an ideal platform to work off of. Google Optimize is a perfect solution to help clients new to the world of A/B testing see immediate value and benefit, all verified by their existing Google Analytics data.

Pros and Cons

Easy to follow set up procedures. Once I walk a client through the process, it's effortless for them to emulate on subsequent tests.
Lots of geo and user attribute customization features to be able to drill down into specific targeted audiences — all based on the power of Google's immense data system.
Google Optimize is the logical choice for many people to start with since most are already familiar with and using GA.

The user interface could use some updating. The UX is not as smooth as it could be and lacks some of the visual appeal found on paid alternatives.
Reporting interface is rather bland and lacks the colorful data output often seen on competing platforms.

Return on Investment

Useful with clients on a budget who need to see ROI without another paid platform to install.
Setting up Google Optimize helps as an additional value add when bidding on projects.
Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.

Alternatives Considered

Adobe Target, Optimizely and Convert Experiences

Google Optimize is a great entry-level test platform and is an ideal solution for my clients that want something simple to start with and see value. Although not as robust as the paid platforms, it still does the job well and delivers believable data ties to one of the most respectable analytics platforms in the world.

Support Rating

There is no support other than what you can find by searching the Help menu or Google itself.

Key Insights

Do you think Google Optimize delivers good value for the price?

Yes

Are you happy with Google Optimize's feature set?

Yes

Did Google Optimize live up to sales and marketing promises?

Yes

Did implementation of Google Optimize go as expected?

Yes

Would you buy Google Optimize again?

Yes

Other Software Used

Crazy Egg, ClickFunnels, Asana

Likelihood to Recommend

Great for users just getting started with A/B testing or on a budget. A wide array of native functionality, and then there is always the option of moving up to the paid version for more options. I recommend it for small to medium-sized businesses if they don't already have any test solutions installed. Since many already use Google Analytics, it's very easy to see the value in connecting one more natively integrated tool.

Google Optimize: Great entry level A/B test platform

Overall Satisfaction with Google Optimize