Overall Satisfaction with Hotjar
As the director of a marketing services team, we leveraged Hotjar to review site analytics and user behavior for all of our clients that came to us for a website project. We would also use Hotjar in the sales process to provide a high-level audit to our prospective client. Hotjar is used for our own marketing websites, our client sites, and was also used to help in product-related projects.
- Quick and easy installation via Google Tag Manager.
- Intuitive, easy-to-use user interface makes adding tags extremely easy and quick.
- Hotjar provides heat mapping and user session recording to see how users interact with your website.
- Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
- I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
- Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
- Hotjar quickly improved our CTR by 25% MoM.
- Hotjar is relatively inexpensive for most of it's packages, so any changes we made to the site would correlate to new deals, thus paying for the monthly subscription in one deal.
- Hotjar has saved our team immense time by not having to do in-person, manual user testing.
Hotjar is a cheaper alternative to FullStory, but not as robust. FullStory is designed for more use cases, including custom product development. Hotjar's price point is way lower than FullStory, making it a great choice for a startup, mid-market organization, or a lean enterprise. FullStory is more complicated to use than Hotjar because of the additional functionality it provides.
Do you think Hotjar delivers good value for the price?
Yes
Are you happy with Hotjar's feature set?
Yes
Did Hotjar live up to sales and marketing promises?
Yes
Did implementation of Hotjar go as expected?
Yes
Would you buy Hotjar again?
Yes