Customer Journey Analytics Software

TrustRadius Top Rated for 2023

Top Rated Products

(1-5 of 6)

1
Alteryx

Alteryx aims to be the launchpad for automation breakthroughs. Be it for personal growth, achieving transformative digital outcomes, or rapid innovation, Alteryx converges analytics, data science and process automation to enable users across organizations to make business-altering…

2
Glassbox

Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised,…

3
FullStory

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…

4
Totango

Totango customer success software helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango provides a set of integrations and SuccessBLOCs—the company's proprietary pre-built customer success programs that…

5
Amplitude Analytics

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to…

All Products

(1-25 of 76)

1
Totango

Totango customer success software helps enterprise businesses and cross-functional teams accelerate customer outcomes in productivity, retention, and expansion. Totango provides a set of integrations and SuccessBLOCs—the company's proprietary pre-built customer success programs that…

2
Alteryx

Alteryx aims to be the launchpad for automation breakthroughs. Be it for personal growth, achieving transformative digital outcomes, or rapid innovation, Alteryx converges analytics, data science and process automation to enable users across organizations to make business-altering…

3
Piano Analytics

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed…

4
Hotjar

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…

5
FullStory

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging…

6
Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.Mixpanel…

7
Quantum Metric

Quantum Metric is designed to help organizations build better digital products faster. Their platform for Continuous Product Design gives business and IT teams a single version of truth which the vendor describes as fast, quantified, and grounded on what customers actually experience.…

8
Mattersight Behavioral Analytics (discontinued)

Mattersight Behavioral Analytics, alternately known as Nexidia Analytics after Mattersight's acquisitions by NICE Systems, was a tool used to identity behavioral trends occurring in customer service, and help organizations to identify coaching opportunities. The product is no longer…

9
Crazy Egg

Crazy Egg is a heat map web analytics product.

10
Quadient Inspire

Quadient Inspire offers a customer experience management portfolio that provides human-centric communication solutions that span the entire customer lifecycle, to help organizations to create meaningful connections with their customers, wherever, whenever they prefer.

11
Glassbox

Glassbox helps organizations make their customer’s digital experience intuitive and safe. The vendor says it does this by capturing 100% of activity on mobile apps and websites and visualizing a holistic journey map. Using embedded AI Glassbox points to where CX is being compromised,…

12
Amplitude Analytics

Amplitude Analytics is an analytics platform for mobile and web. It is designed to help organizations segment users and analyze funnels, retention and revenue. Amplitude Analytics helps you achieve actionable insights from customer digital journeys and uses behavioral graphs to…

13
Whatfix

Whatfix is a SaaS-based platform that enables businesses to create real-time interactive guides on their application. Whatfix can be integrated with ease across all user touch-points inside any platform across the web and desktop. Whatfix helps businesses with:Simplifying User…

14
Woopra

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which…

15
Contentsquare

Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool…

16
Ortto

Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across…

17
Pega Customer Decision Hub

Pega Customer Decision Hub optimizes customer lifetime value by providing an “always-on brain” to unify data, analytics, and channels into one connected experience. Customer Decision Hub collects data from every interaction as it’s taking place, combines that with the customer’s…

18
Airship

Airship is a mobile app experience platform that helps brands optimize the mobile app lifecycle from discovery to loyalty while driving customer value, inside and outside the app. Airship powers cross-channel journeys, experimentation, no-code experiences & App Store Optimization.…

19
Countly

Countly is a product analytics solution and innovation enabler that helps teams track product performance and customer journey and behavior across mobile, web, and desktop applications. Ensuring privacy by design, Countly helps the user to innovate and enhance products to provide…

20
Keatext

Keatext is a CX analytics solution that provides AI-based predictive recommendations to improve customer satisfaction. It finds recommendations in customer responses like reviews, open ended surveys, and contact center tickets to support data-driven decisions and be a more customer-…

21
OpenText Core Experience Insights

OpenText Core Experience Insights orchestrates customer communication events across all touchpoints to establish great marketing moments across the entire customer lifecycle. Aggregating multiple data sources, Core Experience Insights captures event data for analysis and reporting,…

22
Acoustic Connect

Acoustic Connect is a B2C customer engagement platform that empowers brands with deeper customer insights and the ability to create and deliver highly personalized experiences. Users can create personalized messaging that engages customers and drives conversions—over email, social…

23
Auryc

Auryc in Los Altos offers their visual intelligence platform to help organizations create exceptional customer journeys and increase revenue.

24
Microsoft Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights is a customer journey analytics tool, providing audience insights to unify customer data to generate AI-powered insights in real time, and understand customer behavior using digital and cross-channel analytics.

25
Inspectlet

Inspectlet is a web heatmapping tool. Features include heatmapping, session recording and form analytics.

Learn More About Customer Journey Analytics Software

What is Customer Journey Analytics Software?

Customer journey analytics software, also known as customer experience analytics software, offers a complete picture of a customer’s online behavior. It tracks a customer’s digital path from their initial engagement, through such actions as subscribing to a newsletter or signing up for a trial to completing a purchase. It captures all customer activity during that journey, across multiple channels, and identifies every customer touchpoint. Customer journey mapping software supplements this knowledge by visualizing all the steps in a customer’s journey.

These tools are used by marketing teams and customer experience professionals to better understand their customer’s interests and needs. The end-to-end data is analyzed, offering insights on how to improve the customer experience, increase engagement, and optimize conversions. It helps companies deliver a personalized experience that increases customer satisfaction and brand loyalty.

In addition to providing a complete overview of a customer journey, customer journey analytics software analyzes different experiences within the customer journey.

  • User Experience (UX) – how the customer engages with a website or application.
  • Discovery – tracking the steps the customer goes through as they discover and learn more about your product or service.
  • Purchase Tracking – captures product order and revenue metrics.
  • Delivery and Service – the customer experience with product/service delivery and support.

Customer Journey Analytics Software Features

Most customer journey analytics tools will provide the following features:

  • Session replay
  • Analytics dashboard and reporting
  • Customer journey visualization
  • Alerts and notifications
  • Templates
  • Collaboration tools
  • Integration with CRM, marketing automation, and sales software
  • Cloud-based, hybrid, or on-premises installations

Customer Journey Data

  • Real-time tracking and capture of customer journey touchpoints and their related data across all channels
  • Data integration into a centralized platform
  • Ability to drill down, sort, filter, aggregate, and group customer journey data

Analytics & AI

  • Complete customer journey analysis
  • Customer behavior analytics
  • Dynamic customer segmentation
  • Trends
  • Evaluates the effectiveness of touchpoints or campaigns on conversion rates
  • Retention – identifies which features customers like and what creates ‘stickiness’
  • Predictive analysis

Customer Journey Analytics Software Comparison

When purchasing customer journey analytics software consider the following:

  • Scale: Different solutions are tailored for enterprise, mid-market, and small business users. Make sure to find a product that fits your business size.
  • Features: Several vendor solutions go beyond analytics and include features to visualize future customer journeys, and the testing and optimizing of customer messaging and campaigns. Decide whether you need these more advanced features before purchasing a new customer journey analytics tool
  • Integration: How well will the software integrate into your current tech stack? Your customer journey analytics software should be compatible with the other sales and marketing platforms you use.

Pricing Information

Pricing is usually based upon actions per month. Pricing for entry-level plans begins at $10 per month and ranges to over $5,000 a month for enterprise solutions. Many vendors require obtaining a quote for enterprise products. Free trials are often available.

Related Categories

Frequently Asked Questions

What does Customer Journey Analytics Software do?

Customer journey analytics software follows a customer’s end-to-end buying journey. It provides a complete picture of a customer’s behavior, identifying every digital touchpoint. This information is then analyzed, providing insights that improve the customer experience, increase conversion rates, and improve customer satisfaction.

What are the benefits of using Customer Journey Analytics Software?

Customer journey analytics software provides valuable insights that help businesses achieve the following benefits:

  • Provides a unified view of the customer experience
  • Enhances personalization and targeting efforts
  • Increases customer engagement
  • Improves customer experience
  • Reduces customer churn
  • Raises customer satisfaction
  • Increases brand loyalty
  • Shortens the buying cycle
  • Identifies cross-selling and up-selling opportunities
  • Contributes to higher conversion rates
  • Increases revenue
  • Maximizes customer lifetime value (clv)
  • Improves decision making

What are the best Customer Journey Analytics Software products?

The top-rated customer journey analytics software products include:

How much does Customer Journey Analytics Software cost?

Entry-level pricing begins at $10 per month and ranges to over $5,000 a month for enterprise solutions. Many vendors require obtaining a quote for enterprise-scale products.