Overall Satisfaction with Invoca
We use Invoca for both offline and online call tracking to connect the phone calls with the marketing campaigns, including DM, SEO, paid search, Facebook, youtube and etc. It allows us to see which campaigns are generating phone calls (and which keywords if that's a PPC campaign).
- Tracks phone calls to keyword level in source and medium
- Gives a detailed report for analysis
- Setup is a little bit technical
- Would like to see a way to connect with conversions
- Able to attribute offline revenue with online campaigns