Overall Satisfaction with Keap (formerly Infusionsoft)
We use InfusionSoft/Keap for email marketing - we send out newsletters and program information with it. We have used the campaign feature and some event registration through it too.
- Analytics for emails.
- Campaign feature has a lot of customizations.
- Email templates make it easy to build something.
- It's not always an intuitive software. You have to figure out where things are in it.
- We can't share the emails as an HTML and link to them on websites. This is one of the major detractors of the software for us.
- Not a TouchNet ready partner so our university won't let us accept payment through InfusionSoft.
- It's streamlined our communication and brought consistent branding to our e-newsletters.
- We have a better idea of who we are communicating with and how often they receive information from us.
- There are features we would love to see in the platform that don't exist. Our biggest complaint is missing that HTML page of the e-newsletter to link to on our website and social media.
We moved to Keap/InfusionSoft from Mailchimp. We like Keap better - the one feature that Mailchimp had that Keap doesn't is the HTML page of the email newsletters. We've been looking at Salesforce as a possible option instead of Keap since it has the functionality we are missing with Keap. Salesforce is more expensive though - so from an economical standpoint it might be better to choose Keap. We were on the free version of Mailchimp.