Best tool to target professionals
June 22, 2018
Best tool to target professionals
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Lead Accelerator
In our company LinkedIn Lead Accelerator tool is used by marketing operations department and sales department. Marketing and operations managers are the major users of the tool, we create, setup, run and analyze campaigns. Sales managers mostly rely on the data from the campaigns and continue with nurturing the leads and contact with them.
- Customization of campaigns is amazing. It allows targeting particular industries, companies, departments, job positions etc. It is very very useful for B2B targeting.
- It is great that LinkedIn Lead Accelerator allows to set up budget limits, so you won't spend more than you planned.
- I like that it works, the tool really helps you to generate leads.
- It is pretty expensive comparing to other platforms
- Reports are not always accurate
- When I started with LinkedIn Lead Accelerator I could not find a tutorial that really helps
- With LinkedIn Lead Accelerator we've found a pretty good amount of qualified leads
- It saves a lot of time when you can do such a detailed targeting
- Although the LinkedIn Lead Accelerator prices are quite high, we had a positive ROI
- Twitter Ads and AdWords
As I described above, LinkedIn Lead Accelerator does a much better job on professional targeting. Neither Twitter Ads nor AdWords offers such a good segmentation when it comes to particular industry, company type, job position or level of job experience. We are still using Twitter Ads and AdWords to run campaigns there, but LinkedIn Lead Accelerator works much better to target professionals.