Great email QA tool for business!
February 13, 2024
Great email QA tool for business!
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Litmus
Emails play an important part of the business. Our team use Litmus on a daily basis to preview our email rendering on various devices, to check alt text as well as to track changes on recurring emails with Litmus Guardian. Litmus helps us ensure standardization, consistency and excellency across all of our emails. The platform is also quite user friendly and allows us to share the preview links to external partners, allowing ease in cross-functional collaboration in email development.
- Provides details in various components of the emails that cannot be easily checked (e.g. alt text, hidden preheated, rendering on edge-case devices)
- Platform is easy to navigate
- Continuous development e.g. addition of color-friendly view, Litmus Guardian, etc.
- Previews sometimes don't show the whole email/ are blank since the snapshots were taken too early.
- More Android devices in the preview section
- Ability to automatically group emails within a folder based on send date
- Deeper visibility into various email components
- Time saved on manually QA-ing emails on both desktop and mobile and checking on various devices
- Efficiency increased allowing us to do more work through the time saved from using Litmus
We currently are not integrating Litmus with our ESP.
Using Litmus for our email quality assurance allows us to align with our operational and email excellence and standardization, ensuring our audience receives the best guest experience which not only aligns with our brand but also our goal to effectively communicate and bring the most relevant products to our audience.
Litmus has allowed us to streamline the email workforce in many ways. The folder and subfolder structure in Litmus allows us to organize our email sends and accurately categorize them, allowing ease of navigation. The ability to share Litmus proofs to external partners has also allowed us for better collaboration with cross-functional teams (that are in charge of related parts of emails such as design and copy) without having to give them the Litmus license.
Do you think Litmus delivers good value for the price?
Yes
Are you happy with Litmus's feature set?
Yes
Did Litmus live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Litmus go as expected?
I wasn't involved with the implementation phase
Would you buy Litmus again?
Yes