Overall Satisfaction with Mailchimp
Before implementing Mailchimp, I inherited an incredibly basic email marketing system from the previous marketing team. The old system included only one image and link per email; I upgraded it to include multiple links on a single "image" through more advanced coding, but it was a time-consuming process that simply did not fit into our busy work schedule. Mailchimp changed everything for our marketing team. In addition to cutting down the time it took to create our email blast campaigns because everything was done in a single location, Mailchimp also streamlined the look of the email blasts into something more cohesive in appearance and accessible for screenreaders. Mailchimp also has a useful feature to implement your social media campaigns directly from your email campaigns, so that you can keep track of the messages you want your customers to hear in one location. Thanks to Mailchimp, I was able to accomplish my marketing campaigns in less time, freeing me up for work in other areas where my expertise is really needed. Mailchimp works for large marketing campaigns like Learfield's NCAA publications, but also for small projects I've worked with such as short film campaigns and even personal newsletters.
- Clean designs
- Organize marketing campaigns in one place
- Schedule email blasts
- Add or remove email addresses from campaign
- Targeted marketing
- Templates and being able to reuse your own work
- Lacks a dark mode for users when setting up campaigns
- Lots of options but can be overwhelming to find the specific ones you want
- Lack of transparency on where AI-created materials come from
- Mailchimp was crucial in freeing up our most talented employees to not have to spend so much time on email marketing, instead being able to do more urgent tasks well for our clients.
- No particular increase or decrease in views from our loyal customers, so it was a win for marketing to be able to use this platform without any loss of customer interest.
- 12% increase in sales for 2017-18 after implementing email change in correlation with updated website.
Mailchimp gave me so much time back that I'd been spending on marketing work, eventually allowing me to move up in the company to a busier position because email campaigns no longer took such a high level of computer knowledge. I was pleased to be able to set up Mailchimp and train the team to handle these tasks through their all-in-one platform.
Mailchimp handles a lot of the work that used to take up a lot of time on my schedule. While it does not replace a skilled marketer, it enhances what one does by giving them more time to plus up their work instead of simply having to spend most of their time and energy on creating the campaign materials. The marketing manager and I were able to use Mailchimp to make our days better and our marketing work as good as it has always been.
Do you think Mailchimp delivers good value for the price?
Not sure
Are you happy with Mailchimp's feature set?
Yes
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes