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Marin is Good Not Great
October 27, 2015

Marin is Good Not Great

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

2015

Overall Satisfaction with Marin Software

Paid search primarily uses Marin Software as a bid management tool for SEM campaigns.
  • Easy to learn and use user interface.
  • Very easy to make ad copy changes.
  • Changes all across the board can be made quickly.
  • Account representatives and upper management aren't always the most helpful when dealing with business effecting issues.
  • Some small minor changes require a bulk sheet when they can easily be done in the interface if Marin had that ability.
  • Doesn't seem like there is any progression by the Marin team to make updates to the tool.
  • Last minute changes to copy really help make our business more efficient in terms of execution.
  • Negatively affected our business when certain upgrades were made through their platform. The changes halted our ability to make changes to our campaigns.
Used Kenshoo previously. Much easier to use than Kenshoo. A lot more functions are available and day-to-day tasks can be performed quicker on Marin.
Make sure their system can support your daily tasks in other ways beside bulk sheeting. Will save you a lot of time if you don't have to constantly use a bulk sheet. Also make sure you ask them what the process of switching for a new account representative is if the need occurs.