Netbase - A Swiss-Army-Knife Solution for Social Monitoring

Netbase is a tremendously useful social listening/monitoring tool that we use for all aspects of modern digital marketing. In new business pitches, Netbase allows us to quickly understand the demographic space a brand might operate, allowing us to being ideating around possible creative ideas that will resonate with that particular audience. When business is won, Netbase is used to monitor social communications allowing for creative decisions to be informed as well as allowing us to monitor the resonant impact of content that we create. Features like cross-tab analysis, demographic breakdowns and sentiment analysis all allow for quick-turnaround analysis ideal for last-minute client asks or other fire drills.